Advertising Fail: Burger King

So I pull up to the drive-thru of a University-area Burger King today and I see this bit of promotional material:

I'm unconvinced that linking anger to a resurgence of desire for an ex is a good way to sell a burger. Unless you're appealing to the people who drown their frustrated, broken-hearted, self-loathing in pepper jack cheese, jalapenos, crispy onions and thick-cut bacon.